Archive for March, 2013

Dont’t React, Respond


Respond … Not react !!!
At a restaurant, a cockroach suddenly flew from somewhere and sat on
a lady. She started screaming out of fear. With a panic stricken
face and trembling voice, she started jumping, with both her hands
desperately trying to get rid of the cockroach.

Her reaction was contagious, as everyone in her group also got
panicky.

The lady finally managed to push the cockroach away but ...it landed
on another lady in the group.

Now, it was the turn of the other lady in the group to continue the
drama.

The waiter rushed forward to their rescue.
In the relay of throwing, the cockroach next fell upon the waiter.

The waiter stood firm, composed himself and observed the behavior of
the cockroach on his shirt.
When he was confident enough, he grabbed it with his fingers and
threw it out of the restaurant.

Sipping my coffee and watching the amusement, the antenna of my mind
picked up a few thoughts and started wondering, was the cockroach
responsible for their histrionic behavior?
If so, then why was the waiter not disturbed?
He handled it near to perfection, without any chaos.

It is not the cockroach, but the inability of the ladies to handle
the disturbance caused by the cockroach that disturbed the ladies.

I realized that, it is not the shouting of my father or my boss or
my wife that disturbs me, but it's my inability to handle the
disturbances caused by their shouting that disturbs me.

It's not the traffic jams on the road that disturbs me, but my
inability to handle the disturbance caused by the traffic jam that
disturbs me.

More than the problem, it's my reaction to the problem that creates
chaos in my life.

Lessons learnt from the story:
I understood, I should not react in life.
I should always respond.
The women reacted, whereas the waiter responded.

Reactions are always instinctive whereas responses are always well
thought of, just and right to save a situation from going out of
hands, to avoid cracks in relationship, to avoid taking decisions in
anger, anxiety, stress or hurry.Have a nice day.
At a restaurant, a cockroach suddenly flew from somewhere and sat on
a lady. She started screaming out of fear. With a panic stricken
face and trembling voice, she started jumping, with both her hands
desperately trying to get rid of the cockroach.

Her reaction was contagious, as everyone in her group also got
panicky.

The lady finally managed to push the cockroach away but …it landed
on another lady in the group.

Now, it was the turn of the other lady in the group to continue the
drama.

The waiter rushed forward to their rescue.
In the relay of throwing, the cockroach next fell upon the waiter.

The waiter stood firm, composed himself and observed the behavior of
the cockroach on his shirt.
When he was confident enough, he grabbed it with his fingers and
threw it out of the restaurant.

Sipping my coffee and watching the amusement, the antenna of my mind
picked up a few thoughts and started wondering, was the cockroach
responsible for their histrionic behavior?
If so, then why was the waiter not disturbed?
He handled it near to perfection, without any chaos.

It is not the cockroach, but the inability of the ladies to handle
the disturbance caused by the cockroach that disturbed the ladies.

I realized that, it is not the shouting of my father or my boss or
my wife that disturbs me, but it’s my inability to handle the
disturbances caused by their shouting that disturbs me.

It’s not the traffic jams on the road that disturbs me, but my
inability to handle the disturbance caused by the traffic jam that
disturbs me.

More than the problem, it’s my reaction to the problem that creates
chaos in my life.

Lessons learnt from the story:
I understood, I should not react in life.
I should always respond.
The women reacted, whereas the waiter responded.

Reactions are always instinctive whereas responses are always well
thought of, just and right to save a situation from going out of
hands, to avoid cracks in relationship, to avoid taking decisions in
anger, anxiety, stress or hurry.

Have a nice day.

 

Why don’t Bees Teleconference while Building a HIVE?


SO_1.jpgWhat do pack of wolves, pride of lionesses, bees and ants have in common. What can we learn from them? What is self-organization (SO) and how does it form?

We are exploring different ways to induce this behavioral skill in the team members for greater commitment, motivation and accountability to the work. Many of us think, what is so great about it; we are self-organized and perform our daily course without fail. But, the question is can we perform equally well in a project, during crisis or with reduced resources.

NATURE has tuned the self-organized system. Be it the conduct of animals, insects, or eco-system, nature organizes optimally. What are the attributes of self-organization derived from the nature?  Can project teams organize themselves, the way nature does? Is it meaningful to compare the dynamism of NATURE with the dynamism that organizational teams face?

Before finding answers, let’s understand with few examples how self-organization is an adaptive attribute in animals and insects. Imagine how the pack of animals like wolves and lionesses hunt? How honey bees organize their affairs so well in their hive and devote themselves to the welfare and survival of their colony?

Wolves are known for their intelligence and social behavior. They organizeSO_2.jpg themselves for the hunt and care of their group. The motive of the pack is to be as successful as possible, no matter if they are not the strongest one. The whole objective is to make their hunt a success so that every member can get the sufficient food. Each wolf in the pack plays a role. There is always a leader in the herd (pack) but while hunting, it rarely interferes or directs its fellow animals (Michael, Wolf., 1995-2005). Another interesting thing about them is their sense of communication; they follow communication protocol and communicate in many ways (body language, gesture, and expression). The selection of communication mean is highly dependent on the distance between the two wolves. If they are close to each other the communication is non-vocal. Similarly when they are in large group, they do ‘Mob-greetings’.

They share a common objective – food for the pack. They have communication protocols and established patterns for hunting, individuals know how to respond to change to meet the objective. Their play mirrors the hunt patterns.

Let’s see how bees organize themselves and find the flower nectar. Bees are deaf hence they perform a series of movements called as ‘waggle dance‘. These dancing steps help to identify the source of nectar and also teach other workers about the location of food source 150 meters away from the hive. The bees have orchestrated movements for communication. Especially when they are hunting for flower nectar, the experienced bees walks straight ahead, vigorously shaking its abdomen and producing a buzzing sound with the beat of its wings (Debbie, 2011). The distance and speed of this movement communicates the distance of the food site to the other bees. Another exciting aspect is the group size, the bees’ colony size varies from 20000 to 80000 worker bees and they all work in coordination with each other without much direction and guidance.

The above examples of honey bees too display those benefits of the self-organization concepts discussed above. Adherence to shared objective set of practices, pattern of behavior, and communication. They show the benefits of self-organization, i.e. commitment, efficiency, and achieving self-sufficiency for the community.  Members of the community organize themselves repeatedly and continuously to meet changing requirements.

In a Direct communications with partners, iterative processes helps control conflicting interests and help them to adapt quickly to unpredictable and rapidly changing environments (Monterio et al., 2011).

  • In a research conducted by Hoda et al. (2011), it was proved that “balancing freedom and responsibility, balancing cross-functionality and specialization, balancing continuous learning and iteration pressure uphold the fundamental conditions of self-organization at certain level.”

Agile manifesto stresses on self-organizing teams, and we explored what techniques make the teams achieve a sense of teamness and spontaneous adaptability which makes it work in short sprints and what will make it work in the long run. In subsequent blogs we will learn how the concepts of self-organization can be brought in a structured manner and help teams adapt in a changing environment. The resulting framework would help us in recognizing when SO can be formed or in creating the right environment for it.

Our goal is to deconstruct the key concepts of the above examples and apply them in real teams to make it spontaneous and easy to transform into a self-organizing team. Support for the concepts comes from couple of papers we looked at.

FORD F SERIES QATAR


English: 1953 Ford F-100 pickup truck Category...

English: 1953 Ford F-100 pickup truck Category:Ford F-100 (Photo credit: Wikipedia)

 

FORD F SERIES QATAR

 

The FORD F series Pickups in Qatar are slowly yet steadily becoming one of the top scorers in car market of Qatar. These pickups are well known in the Qatar markets for their enhanced utility and sheer performance. Their sales jumped 194% in the month of December in 2012 and the series became one of the most popular in Qatar. The brand of Ford has been counting on the series to challenge the Toyota and its monopolization in the Qatar car market. The F series defeated all other cars of Ford series to secure 6th position in the month of December in number of sold pieces in Qatar.

 

The body built of the F series vehicle is absolutely brilliant. It is delight to drive. The car has been one of the most popular and successful cars in the history of United States and Canada. The car comes with front engine. It is a full size pickup meant for all utility purposes. The Ford F series recorded a sale of 420 units in the year 2012. The annual growth in sales was recorded at 2.7%. The F series stood at number 43 in the annual list of top car sales in Qatar.

 

The car market in Qatar is defined by the combination of comfort, luxury, performance and smooth riding experience. And Ford has been trying to add the factor of utility to the list and has been partially successful with this F series. The F series was able to challenge pure luxury SUV’s like Camry and other Nissan Sedans. The rate of increase in the Car sales in Qatar is brilliant and with the present pace, it has the potential to become one of the largest markets for luxury cum utility vehicles. And Ford F series will surely be a top scorer in the Qatar car market.

 

CAR SALES IN QATAR


CAR SALES IN QATAR

 

Qatar has been fast developing as a large market for luxury cars. Car sales in Qatar have been going up at a very fast pace. The car market in Qatar thrives on two scales- luxury coupled with performance. The Qatari royals are a fond of luxury and the business class loves performance. And the cars which have both are the one with maximum number of car sales in Qatar. With brands like Toyota, Rolls Royce and ford devoting a lot of attention towards this developing yet prosperous market, the choice seems to be clear. Luxury along with performance is the key to success in this market.

 

Toyota Land Cruiser along with the Hilux from the same brand, are the cars with most number of sales in the market. These cars have been able to perform very well in the year 2012 with more than 15000 sales together. The Qatari market has also accepted the Rolls Royce Ghost car with appreciation. The car brand has designated the market as 5th most promising and performing market. Toyota Prado comes third when it comes to maximum number of sales in the year. There are four Toyota cars in the top five cars with maximum number of sales. The only non- Toyota car in the car market in Qatar is the Hyundai Santa Fe. The other cars in the top ten list are the Nissan Sunny, Nissan Patrol, Lexus  LX, Toyota Corolla and Nissan D22.

 

The car sales in Qatar highlight the fact that the market there is increasing for luxury cars. Toyota has understood this and thus, is the market leader with six out of top ten cars belonging to the brand. Car deals in Qatar favor Toyota due to its easy maintenance and high performance. Qatar is a promising market for other brands also.

 

 

 

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:: Qatar <3 ::

:: Qatar ❤ :: (Photo credit: » Zitona «)

 

 

TOYOTA Land Cruiser


Toyota Prius hybrid and G-Wiz

Toyota Prius hybrid and G-Wiz (Photo credit: Kaustav Bhattacharya)

 

TOYOTA Land Cruiser

 

Toyota Land Cruiser has yet again captured the market in Qatar with brilliant sales in the complete year of 2012. The car came out the car with most number of sales only to defeat the Toyota Hilux. The car is favored among the Qatari people due to its brilliant performance, great class and superb luxury. The car is the perfect luxury SUV for the people. The car was one of the most popular cars in 2011 also. Toyota, through Land Cruiser and Hilux has showed its clear intention to maintain its tight grip on the Qatar car market. The Qatar car sales are lead by these two Toyota cars. Thus, the Toyota Land Cruiser and Toyota Hilux have become favorites of Toyota car dealers as well as buyers.

 

Toyota is a famous Japaneese car maker with operations round the globe. It has been one of the largest car makers in the world. And in Qatar, car sales of Toyota have clearly established it as the monopolizing force in the segment.  The Toyota land cruiser has been developed as a five door SUV with a front engine. It has a four wheel drive system. It comes in Petrol as well as diesel variants. The SUV is considered as one of the most stylish SUV of its class. However, the car is famous in Qatar car market for its optimum performance and sheer luxury. The present variant of Toyota land Cruiser which is available in Qatar is better equipped for the safety of the occupants.

 

The car market in Qatar has always been defined by a combination of luxury and performance. Car sales of Toyota Land Cruiser in Qatar show that the car has been accepted by the Qatari royals as well as businessmen due to the fact that the combination is perfect in it.

 

 

Stars Cup Final Football match in Qatar: EL Jaish v. Al Arabi


Team's old crest

Team’s old crest (Photo credit: Wikipedia)

 

logo

logo (Photo credit: Wikipedia)

 

Pearl Qatar, Doha

Pearl Qatar, Doha (Photo credit: fatboyke (Luc))

 

:: Qatar <3 ::

:: Qatar ❤ :: (Photo credit: » Zitona «)

 

Stars Cup Final Football match in Qatar: EL Jaish v. Al Arabi

 

The Qatar Stars cup Football final is here. The two superstar studded clubs- El Jaish and Al Arabi will fight it out for the prestigious trophy. The match will be played on March 24th. The match will be held at the home of Qatar SC club i.e. Suheim Bin Hamad stadium in Doha. The match is highly anticipated with a large number of fans already reaching the city for the match.

 

The craze of football in Qatar is not new. All the football matches in Qatar receive high crowd turnout. And this match, being a final showdown in the series, is expected to be a perfect display of football culture of Qatar.

 

The performance of Al Arabi club has not been up to the mark in last 5 matches. They haven’t been able to put up an impressive performance with three loses and 2 wins. But that will not be a factor when the team will bet every piece of talent they have on this match on 24th. They have conceded 7 goals while scoring only 5.

 

The situation seems much better when we move to El Jaish. The club has won 3 of the last five matches it has played. It has lost one while drawing the last. In the last match, El Jaish was able to put a strong return by scoring in the extra time. The club wants to ride on the good performance they have put collectively.

 

This is not just any football match in Qatar. This is the final of Stars cup. It is bound to be the best in the upcoming football matches in Qatar. The crowd, the fans and the stars everyone will join together to display one of the biggest festivals of Football in Qatar.

 

 

 

Stars Cup Final Football match in Qatar: EL Jaish v. Al Arabi

 

The Qatar Stars cup Football final is here. The two superstar studded clubs- El Jaish and Al Arabi will fight it out for the prestigious trophy. The match will be played on March 24th. The match will be held at the home of Qatar SC club i.e. Suheim Bin Hamad stadium in Doha. The match is highly anticipated with a large number of fans already reaching the city for the match.

 

The craze of football in Qatar is not new. All the football matches in Qatar receive high crowd turnout. And this match, being a final showdown in the series, is expected to be a perfect display of football culture of Qatar.

 

The performance of Al Arabi club has not been up to the mark in last 5 matches. They haven’t been able to put up an impressive performance with three loses and 2 wins. But that will not be a factor when the team will bet every piece of talent they have on this match on 24th. They have conceded 7 goals while scoring only 5.

 

The situation seems much better when we move to El Jaish. The club has won 3 of the last five matches it has played. It has lost one while drawing the last. In the last match, El Jaish was able to put a strong return by scoring in the extra time. The club wants to ride on the good performance they have put collectively.

 

This is not just any football match in Qatar. This is the final of Stars cup. It is bound to be the best in the upcoming football matches in Qatar. The crowd, the fans and the stars everyone will join together to display one of the biggest festivals of Football in Qatar.

 

 

 

Rolls Royce in Qatar


2012 Rolls-Royce Ghost

2012 Rolls-Royce Ghost (Photo credit: Wikipedia)

 

Rolls Royce in Qatar

 

The fortunes of Roll Royce in Qatar have always been on top. The country has proven itself as a goldmine for the company. The Luxury car maker has continuously supplied expensive and customized vehicles to Qatari Royals and businessmen.  The cars of Rolls Royce have a special place in the markets of Qatar. The market, being a perfect one for highly luxurious and comfortable vehicles, has embraced Rolls Royce brand completely. Qatar has emerged as the 5th best performing market for Rolls Royce.  The cars like Rolls Royce Drophead Coupe are very well received along with Ghost which has established itself as the premier choice of the wealthy royals. One Qatari person even ordered a customized version of the Ghost, shedding a large amount of extra money.

 

When it comes to Qatar Cars, luxury is the prime choice for every buyer. Luxury coupled with comfort and supported by performance, this is all the Qatari people need and this what Qatari Car dealers sell. You can easily approach any Qatari car dealer to know more about Rolls Royce cars. The Drop head Coupe luxury car scores very high with young Qataris who love its comfort and style. The elegance of Rolls Royce Ghost is another option that has made Qatari business class addicted to luxury of the brand. Phantom also brings the factor of luxury with its magnificent design that makes your day. Its sheer performance coupled with comfortable spacing gives a perfect riding experience.

 

In Qatar, Rolls Royce seems to be hitting jackpot. The company has designated the market as one of the fastest growing for its brand and continues to devote more manpower to the same. Buying a Rolls Royce in Qatar is very easy as you can contact the Qatar car deals who will assist you with the purchase.

 

 

 

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Index of 2013 Disruptive Technologies


Lightning city
Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger.

 

 

One Line Goal:  List disruptive technologies in 2013 on one page, with your help in the comments.

The number of technologies that are creating disruptions to companies and ecosystems are increasing at an alarming rate. Even though Altimeter rated the technologies that matter from last week’s SXSW, we see even more technologies emerging on the heels of mobile world congress, and CES. Expect even more technologies to emerge, radically altering the power shift of those who use these technologies to gain power over existing institutions.

In an attempt to track and then analyze these technologies, I’ll host the following “industry index”, where I list out examples, and the community adds to it in comments. I’ve done this multiple times over previous years, which often results in discrete research projects, market definition reports, and ratings and rankings of technology vendors.

I’ve kicked off the list with 10 technologies I see (with help from colleague Chris Silva), and at Altimeter, we’ve embarked on looking at research themes that impact business. With your help through the comments, we can keep this list updated for the year.

Index: 2013 Disruptive Technologies 

Disruptive Technology Description Example
Proximity Based Communications Devices that capture and analyze a set of sensors, providing intelligence based on context of people, place, and time in a detailed manner Mobile devices that use Indoor Positioning Systems IPS, NFC, RFID, mobile/social data, and Wifi networks can identify a consumer as they move through a showroom floor, down to the inch.
3D Printing Technology that empowers manufacturing of 3D objects and production anywhere. MakerBot, 3D systems, Affinia, Formlabs, Stratasys, and nowreplicator technology quickly scans, and copies a 3D item.
Collaborative Consumption Web and mobile apps that enable users to share, rent, borrow, and gift products and services with low friction transactions. AirBnb, Lyft, Uber, see my list of 200, and brand examples.
Gesture Based Interfaces Technology that senses movement, and causes digital systems to respond.  Computer interfaces and sensors will emerge causing  keyboards and mice to fade away. Leap, Kinnect and other technologies give path to a minority report experience.  Eye tracking software such as Tobbi and retina tracking software even in store emerge.
Augmented Reality A layer of information is placed on top of our reality plan, using digital glasses, empowering users to access  and transmit real time digital information. Google Glass (we’re on beta test list) will emerge and empower consumers to access Google interfaces as they traverse world.
Virtual Reality Unlike Augmented Reality, this is an immersive experience across many senses that digital replicates sight, sound, feel. Oculus Rift, Stanfords VR Lab (I’ve visited) provide immersive headsets that simulate a world
Quantified Self Also called wearable computing, these body reading sensors harvest, analyze, and provide insight to how our bodies are working. Body API, Nike Fuel Band, Nike+, Fitbit Garmin, Runkeeper, most mobile devices track our movements.
Quantified World, Internet of Things Technologies that capture data from around the world, cities, and nature to analyze and predict future patterns. Open data economy, data in mobile networks and mobile devices, telematics in cars, Nest thermostat, and thousands of other sensors are actively collecting data and altering our world. hat tip Michael Fraietta for IOT reference.
Digital Screen Experiences There are evolutions happening to digital screens, from flexible screens that can morph to anything, to digital output devices everywhere, and 3D technology. 4k resolution (higher res than HDTV), 3D TVs, flexible OLED screens
Power Everywhere

Wireless power, solar power, and efficient power sources enable transportation, devices, enable more computing, sensing, and information spread.

 

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Powermat, Powertrekk, eCoupled provide wireless power
Drones and Automated Robots Technology is empowering for humans to man aerial drones to also create self-driving cars, warehouse robots, and more. The impacts to business, technology, government, privacy, and warfare are just starting to surface. ARDrone (I owned version 1), Google’s self driving car, and Amazon’s robot warehouse are just the start of the automated planet. Submission provided by Annalie Killian
Leave a comment below ? ?

Next Steps
These technologies will continue to arrive at an accelrated pace, while many corporations will not be able to react to these companies, there’s already a growing list of companies that are investing in physical innovation labs. I kicked off this list with 10 distinct technology sets, I look forward to reading your comments, and adding them to this list. I’ll be sure to credit those who participate.

Social Networks by Revenue and Employees, Facebook Stands Above All


Facebook HQ
Above: Facebook’s employees hard at work in the open working conditions 

As an Industry Analyst my role is to identify trends, market forecasts and publish my findings in research reports. As such, Industry Analysts are different than Financial Analysts, which I’m not. While I cite where I’ve found the data in the comments, I can’t ascertain the accuracy of some of these sometimes 3rd party data sources. Note that the 2012 revenues are reported at a different time from the employee headcount was likely reported (Q1, 2013) The following is not to be considered for investment purposes.

With that caveat behind us, the following analysis takes into consideration the following consumer and public facing consumer social networks.  To see enterprise class and business social business software vendors, see my additional posts on VCs and investing. While many of these startups did not have public available data, I conduct a breakdown of these startups:

Automattic (WordPress), Branch, Digg, Facebook, Foursquare, Gowalla, Groupon, Instagram, LinkedIn, LivingSocial, Pinterest, Reddit, Snapchat, Tumblr, Twitter, Yelp, and Zynga.  Here’s what I found:

2012 Revenue Per Employee
Comparing both revenue per employee, rate, we found some amazing efficiencies, in particular with Facebook, Zynga, and WordPress. Here’s a data table comparing the 2012 reported revenue over employee headcount, found from online public data.

Company 2012 Reported Revenues Employees Revenue Per Employee
Facebook $5,089,000,000 4,619 $1,101,753
Zynga $1,281,267,000 2,916 $439,391
Twitter $350,000,000 900 $388,888
Automattic (WordPress) $45,000,000 150 $300,000
LinkedIn $972,309,000 3,458 $281,176
Groupon $2,330,000,000 10,000 $233,000
LivingSocial $536,000,000 4,500 $119,111
Yelp $137,600,000 1,214 $113,344
Tumblr $13,000,000 151 $86,092
Foursquare $2,000,000 100 $20,000
Nasdaq 100: See how other companies fare Varies Varies Varies

Update: There are many comments coming in about Foursquare revenue, please see comment section, there is additional insights on fundraising, and their focus.

Facebook shows highest revenue per employee
As reported by public available data, Automattic, Zynga, Twitter, and Facebook are all making over $300k per employee, with tech salaries often ranging in 100k range, with additional costs, 300k is a benchmark number for revenue per employee that I often look for. For comparison, Facebook is pushing over $1m per employee, compared to Google (50b revenue for 53k reported employees) is about the same, at $946k per employee.  While WordPress team has a modest $45m their internal revenue per employee stands toe to toe with the big dogs.

Overall industry revenues in billions of dollars
Of these consumer social network, only eight had publically available revenue run rates for 2013, on average, they’re forecasting $3.7b. In total, they’re estimating revenues of $8.3b.  Last year, in 2012, ten of the consumer social network sites had publicly available revenues, which amount of $10.7 billion global revenues, averaged across the ten is $1.7b.

Some social networks boast rapid climb in revenues
These startups saw a rapid climb in revenues, on average these companies started in 2006, just seven years ago.  There were some startling accelerations in revenues, with Facebook achieving $5b in revenues in 8 years, reported by 2012 public revenues. While under business model scrutiny and executive change-up, Groupon started in 2008 and achieved $2.3b in revenues in four years reported in 2012.  Even with this acceleration, Facebook is still far behind Google, which boasts revenues of $50b in 13 years since inception.

Not all startups created equal, some have modest revenues
Many companies are no where near the $1b annual mark, in fact, several players are not on a growth trajectory.  Of the lower revenue performers of the group includes: Foursquare, (a low yield of $2m in revenues 2012), Tumblr blogging software ($13m revenues in 2012), and long time Automattic, the makers of WordPress ($45m revenues in 2012).

Industry workforce, over 28k professionals
We can’t look at revenues alone, as these numbers don’t take costs into accounts, and found that LivingSocial employs 4,500, and surprisingly, Groupon employs a whopping 10,000 employees.  All together, across these 17 consumer social networks, they employed 28,177 professionals.   Obviously, this number doesn’t take into account 3rd party software like social media management systems (SMMS) and digital agencies, consultants, and of course, industry analyst firms.

 

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The Law of Sharing


At a much anticipated press event yesterday, Mark Zuckerberg revealed a truth so simple and intuitive, we’re wondering why it’s flown under the radar for so long. Sharing is about to explode, Zuckerberg said, and we couldn’t agree more.

A few years ago, on the stage of the Web 2.0 Summit, Zuckerberg made a particularly accurate prophesy: “I would expect that next year, people will share twice as much information as they share this year, and the next year, they will be sharing twice as much as they did the year before.”

He was dead on.

To us, the exponential growth of Facebook and the ecosystem that fuels the social media behemoth is no surprise. While Zuck guessed that the trend he’s seeing applies to the internet at large and others are wondering what people will be sharing, we think we already have the answers to both those questions.

See, we were wondering the same ourselves: What is this sharing economy and who’s fueling it? What do people share and how are they passing along the information that matters most? To answer these questions, we took a look at 7 billion sharing signals generated by 300 million users across a million domains and turned up some stats that blew us away.

Sharing generates more than 10 percent of all internet traffic and 31 percent of referral traffic – half the volume of search – and while Facebook is the largest sharing channel, making up more than a third of the pie, it’s by no means the only one. And people are sharing about everything, from arts and entertainment to health and science.

What’s interesting, however, is which channels people use to spread which messages. We found that entertainment is primarily shared using social networks while content that is informative – i.e. relating to health and science or business and investments – is more likely to be shared using email and LinkedIn.

So when Zuck says people are sharing more than 4 billion things a day on Facebook, we see it as just another affirmation of the importance of sharing, this simple behavior that is making the online world go ’round.

 

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