Google street view

Google started collecting data for its Street View project in Bangalore on Thursday, but is being very careful not to run into controversies about privacy or government concerns about security, a company executive said.

The company holds that its Street View images are likely to be useful to people, businesses and the government. Ambulances and fire engines, for example, will find it easier to get to their destinations if they have access to the maps, said Vinay Goel, product head at Google India.

Google is coordinating with the local police and federal government agencies to get clearances and keep them informed about what the company is doing, he added. As far as possible, it would prefer to launch its Street View image collection at the invitation of local state governments.

Goel said that the people’s faces and vehicles’ license plates will be blurred to ensure that they are not identifiable. The data on the faces and the number plates will not be deleted, because Google may have to go back to the data, for example in case someone claims that it wasn’t blurred properly, he added.

Google will also take the opinion of the government and other authorities about the level of detail it can go into, when taking images of installations that are considered sensitive by the government, Goel said.

In 2005, India’s former president, A.P.J. Abdul Kalam, criticized Google Earth and other online satellite mapping services for exposing sensitive installations in developing countries to terrorists.

Data protection authorities in a number of countries are investigating Street View service, after the company said last year that its camera cars mistakenly collected data from unencrypted Wi-Fi networks while compiling images of city streets for its Google Maps site.

“There is a lot that we have learnt over time,” Goel said. “We have now said that we aren’t looking at any of that Wi-Fi payload information as part of Street View.”

Google is launching its Street View in India even as the country has tightened privacy rules. New rules place controls on the collection and use by companies of “sensitive personal information” such as a person’s physical, physiological and mental health condition, sexual orientation, medical records and history, and biometric information.

An image of a person walking in the street may not be considered as sensitive personal information, but it is in a legal gray area where people can claim that their privacy has been encroached upon, said Pavan Duggal, a cyber law consultant and advocate in India’s Supreme Court.

Blurring the face may not be sufficient in such a situation, if it is still possible to identify the person, he added.

Google will be extremely responsive to any request received from a user for the additional blurring of any images that feature them, the company said in a statement. Street View is designed to comply with all local laws including those related to security and privacy in India, it added.

New rules in India for intermediaries also require that Internet companies pull down content that is found to be objectionable within 36 hours, after the intermediary is notified by the affected party or the government, or becomes aware of the content on its own, Duggal said.

If there is some concern from the government or individuals about certain images, Google will work with them to remove the images, Goel said.

Google has previously criticized the new rules, and said that “if Internet platforms are held liable for third-party content, it would lead to self-censorship and reduce the free flow of information”.

These probable legal issues come on top of challenges that Google already faced in building an online map application in India about three to four years ago.

Unlike in developing countries, where the company may have licensed third-party cartographic data, there wasn’t any credible source for good and up-to-date maps in India, Goel said. Printed maps in India become out-dated six months before they are printed as everything is changing very fast on the ground. So the company decided to use its Map Maker program to get users to add information into the maps, he added.

In India, unlike in the U.S., driving directions are usually based on key landmarks like a church, temple, a movie theater, or a popular restaurant, Goel said.

Google plans to roll out Street View across the country, though it did not specify a time-frame.

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Street View

Google launched its “Street View”project in India on Thursday aiming to collect panoramic images of the vast country ranging from its palaces to its slums.

The 360-degree photographic mapping service, which is already in operation in more than 25 countries, began gathering data in the southern city of Bangalore, a technology hub where many Internet firms are based.

Street View has proved hugely popular since its launch in the United States in 2007, but it has also run into trouble with several governments concerned about privacy.

“Street View is designed to comply with all local laws including those related to security and privacy in India,” Google India chief Vinay Goel told reporters in Bangalore.

He said the programme, which allows computer users to simulate walking down streets and around corners, would be useful for “urban development planners, law enforcement agencies, house-hunters, and travellers”.

Goel declined to give details about Google’s plans to expand the project across India, where cities and villages are often a chaotic jumble of traffic jams, buffalo carts and shanty towns.

The company said that detailed images of Bangalore, which are being collected by special cameras mounted on cars and tricycles, would be made accessible once the data had been processed.

Google said earlier this month that it would appeal against a Swiss ruling ordering it to ensure that all people and cars pictured on Street View were unrecognisable.

France’s data privacy regulator imposed a record fine of 100,000 euros ($142,000) on Google in March for collecting private information while compiling photographs for the service.

Google has also agreed to delete private emails and passwords mistakenly picked up from wireless networks in Britain by its Street View cars.

“We have got permission from Bangalore police, and are in touch with state and central governments,” a Google spokeswomen told AFP. “We want to map all of the city, but anyone can complain if they are unhappy about coverage.”

Street View tricycles have already collected imagery from international tourist sites including Stonehenge in Britain, Pompeii in Italy and Versailles in France.

“In India too, we are planning to collect images of important monuments and tourist spots after getting necessary sanction from the authorities,” Goel said.

10 Reasons Why Osama Bin Laden got killed?

10 Reasons Why Osama Bin Laden got killed?

Because:

– Manmohan Singh is not President of US.

– Barack Obama doesnt take permissions from Sonia Gandhi.

– He was not hiding in India. Our system is unable to find a missing Chief Minister in its own country, can you expect them to find Osama.

– He didnt surrender himself to Indian government. This government is not able to give death sentence to already arrested and convicted by the Supreme Court- Ajmal Kasab (eventually he would be by the SC) and Afzal Guru – after years. Had he surrendered to India, Osama could have spent a life here as our guest on our money.

– CBI was not incharge of investigation and operation. They are busy in saving Kalmadi, Kanimozhi and Raja.

– Amar Singh didnt leak the tape of Obamas phone though he could fake one.

– In Pakistan, he was not in minority community (like in India), so no human right activist and secular journalist came to save him.

– He didnt meet Ekta Kapoor. She could have given him tip to be alive again.

– He didnt request Rajnikant to save him.

– Last but not the least. He trusted Pakistan.

________________________________________________

PLEASE FORWARD THIS TO ALL THE PEOPLE YOU KNOW SO THAT WE, AS INDIANS, REALISE WHAT INACTION CAN COST US DEARLY…….!

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Welcome

SEO DICTIONARY

Algorithm
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Algorithmic Results
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website’s unpaid algorithmic results is known as Natural Search Engine Optimization.

Alt Tag/Alt Text
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.

Analytics
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.

Anchor Text
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.

Backlinks
Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Banned
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.

Banner Ad
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s website or a designated Landing Page.

Black Hat SEO
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Blacklisted
Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

Broken Link
Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.

Click Fraud
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.

Click-Through
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.

Click-Through Rate (CTR)
Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.

Cloaking
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.

Contextual Link Inventory (CLI)
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Conversion
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.

Conversion Analytics
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.

Conversion Rate
Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%.

Cost-Per-Acquisition (CPA)
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs / number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.

Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.

Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.

Cost-Per-Thousand (CPM)
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.

Crawler
Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Delisted
Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.

Description Tag
Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.

Directory
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Yahoo!, The Open Directory Project, and LookSmart.

Doorway Page
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Dynamic Content
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.

Flash Optimization
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.

Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Geographical Targeting
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company’s business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. Hyde Street Chicago apartments. Another important element of geo-targeting is increasing your site’s presence on Local Search engines.

Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated.

Google AdSense
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad “quality scores,” and other factors.

Google AdWords
Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Graphical Search Inventory (GSI)
Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.

Gray Hat SEO
Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.

Hidden Text
Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.

Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

HTML
The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.

Hyperlink
Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.

Index
An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory’s editors.

Inbound Links
Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Impression
Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.

Internet Marketing
On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Internet Marketing Consultant
Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

Internet Promotion
Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.

Keyword
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry.

Keyword Marketing
Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to emphasize a site’s relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimization.

Keyword Submission
Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft AdCenter.

Landing Page
The landing page is the page on which a visitor “lands” after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site’s homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign’s success. Well-designed landing pages that are relevant to a user’s keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.

Link
Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.

Link Baiting
Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centerpiece of a Website Marketing campaign.

Link Exchange
A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Link Farm
A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.

Link Popularity
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.

Link Text
Also known as anchor text, link text is the visible, clickable text between the HTML anchor andtags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimization because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.

Listings
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.

Local Search
Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional “brick and mortar businesses” connect with customers in their community.

Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.

Meta Description Tag
Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content.

Meta Keywords Tag
A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it’s properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content.

Meta Robots Tag
A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.

Meta Search Engine
A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorized by search engine source. An example of a meta search engine is Dogpile.com.

Meta Tags
Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.

Natural Listings (or Natural Optimization)
Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The best way to improve a site’s natural listing Position is through Natural Search Engine Optimization.

Natural Search Engine Optimization
Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.

Optimization Services
Also known as Internet promotion, site optimization, or search engine placement service, optimization services are all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Organic Listings (or Organic Optimization)
Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfill the same requirements as organic listings. The best way to improve a site’s organic listing Position is through Natural Search Engine Optimization.

Outbound Links
Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.

Page Rank (or PR)
PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.

Paid Inclusion
Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy.

Paid Listings
Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings is used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.

Paid Placement
Paid placement is a program in which advertisers’ listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links. Google and Yahoo! Search Marketing (formerly Overture) are two of the largest paid placement search networks.

Pay-Per-Click (PPC)
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.

Position
Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions.

Position Reporting
Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimized for specific keywords by a Search Engine Optimization Company. Position reporting is also used to generate a Search Engine Ranking Report.

Professional Search Engine Optimization
Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate.

Query
A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.

Rank
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank.

Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Registration
Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimization.

Results Page
Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.

Robot
Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Robots.txt
Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

SEO Professional
Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

SEO Services
SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing.

SEO Specialist
Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

SEO Strategies
SEO strategies are the techniques used in Search Engine Optimization to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.

Search Engine
A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings.

Search Engine Marketing (SEM)
Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers.

Search Engine Optimization (SEO)
Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing and improved Link quality. Please see our SEO services for details.

Search Engine Optimization Company (SEO Company)
A search engine optimization company employs SEO Strategies to improve a website’s Search Engine Placement.

Search Engine Optimization Consultants
Also known as SEO professionals or SEO specialists, search engine optimization consultants analyze a website’s Position and Keyword strength and offer solutions for improvement.

Search Engine Optimization Software Systems
Search engine optimization software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favor of submissions catered to each search engine’s rules.

Search Engine Optimization Strategy
Search engine optimization strategy refers to the specific optimization plan an SEO company employs for the site promotion of an individual client.

Search Engine Placement
Search engine placement means the tactics used by Site Optimization firms to improve their clients’ Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.

Search Engine Placement Services
Also known as Internet promotion, optimization services or site optimization, search engine placement services are all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Search Engine Positioning
The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimization to achieve a higher search engine Position.

Search Engine Promotion
Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank.

Search Engine Ranking Report
A search engine ranking report is a monthly, weekly or daily report of the Position of a company’s website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign.

Search Engine Registration
Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimization.

Search Engine Results Page (SERPs)
Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.

Search Engine Submission
Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimization.

Search Terms
Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.

Shopping Search
Shopping search engines or search engines with a shopping feature (such as Google Product Search, formerly known as Froogle) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement.

Site Optimization
Also known as Internet promotion, optimization services or search engine placement service, site optimization refers to all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Spam
Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique.

Spider
Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Submission
Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimization.

Title Tags
A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.

Three-Way Link Exchange
A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.

Unique Visitor
Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy.

Web Analytics
Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.

Website Marketing
Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Website Optimization
Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.

Website Promotion
Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.

Website Promotion Services
Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Website Submission
Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.

White Hat SEO
Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.

XML
XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

XML Feed
An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.

5 Reasons to Become a Young Entrepreneur!

Five reasons to become a young entrepreneur. This post provides inspiration for young entrepreneurs. It will help you get motivated in taking the jump into entrepreneurship at a young age. Here are the reasons:

Experience failure: The younger you experience failure, the sooner you learn. You are bound to face some setbacks when you begin a business or anentrepreneur journey. The point is to learn from them. If you begin young, you can avoid these costly mistakes later.

More Dynamic: As a young entrepreneur you will be more dynamic in approach. Your decisions will naturally be a little more edgy and may appeal to many. With the high energy levels you have when you are young, it is possible to rapidly grow your start-up.

Industry Connections: When you are a few years into your entrepreneur journey as a young entrepreneur you will realize that you have made a lot of connections and networks with people around you. This is very important for your business to succeed.

Liberty of choice: Greatest advantage of becoming an entrepreneur is that you are responsible solely for making decisions. If the company is successful it is because of you and if it busts then you are to blame. It is great for youngsters who hate to sit in suffocating office rooms.

Faster Savings: If you begin to start earning at a young age then naturally you will save at a much young age. In the long run, you will be more financially secure than most of your peers. Financial freedom will be something which you will definitely enjoy.

The world takes a very positive look at young entrepreneurs. More and more people are willing to invest in companies run by young entrepreneurs. It is important that you take leverage of this opportunity to grow and become successful. Milun Tesovic is perhaps the most awesome example for a young entrepreneur.

Osama bin Laden dead: Computer experts warn of bin Laden malware scams

Computer security experts warned on Monday that online scammers have already started to exploit the death of Al-Qaeda leader Osama bin Laden to spread malware.

“Watch out for the links you’re likely to come across in email or on social networking sites offering you additional coverage of this newsworthy event,” Paul Ducklin of computer security firm Sophos said in a blog post.

“Many of the links you see will be perfectly legitimate links,” Ducklin said. “But at least some are almost certain to be dodgy links, deliberately distributed to trick you into hostile Internet territory.”

By late Monday, researchers at US computer security firm McAfee were seeing email messages as well as updates at social network Facebook and microblogging service Twitter baited with promises of pictures or news of bin Laden.

“I suppose this was just inevitable,” David Marcus of McAfee said in an online message.

“The reported death of Osama bin Laden is just too good a lure for cybercriminals and scammers to pass up.”

Cyber crooks were using “expected lures” in messages to dupe people into clicking on links booby-trapped with malicious software designed to steal data from or take control of infected computers, according to Marcus.

Ploys included a bogus promise of a look at a video debunking reports of his killing by showing the 9/11 mastermind holding up a newspaper with today’s date, McAfee reported.

Another trick was to promise graphic pictures of bin Laden’s corpse.

Mike Lennon of SecurityWeek said cybercriminals “typically use very attractive headlines to encourage users to click links and direct them to malware infected Web pages.”

“Links are already beginning to spread across Facebook, similar to what happened following news of the recent earthquake in Japan,” Lennon said.

“Users should be cautious of spam containing links to photos, videos and other information that sounds remarkably interesting on bin Laden’s death.

“Users also need to be cautious of tweets through Twitter, and Facebook posts, as cybercriminals gear up to attract unsuspecting traffic to spread malware,” he continued.

Cybercriminals frequently use high-profile news events in a bid to entrap unsuspecting victims.

MindTree investors chase Ashok Soota for a share in his Happiest Minds Technologies

Several investors, who backed veteran IT leader Ashok Soota in his earlier venture, Mind-Tree, are now in talks with him for investment in Happiest Minds Technologies , the firm he launched recently.

Potential investors include Sudhir Sethi, who was head of Walden India International when it invested in Mindtreeand is now founder and chairman of early stage venture capital firm, IDG Ventures India, Walden India, Sequoia and one or two other venture capital firms, two people with knowledge of the discussions said.

“All the people who had a prior relationship with him and who backed him in MindTree are in talks with him for the new venture. Some funds have also approached Mr Soota independently when they learnt he was starting something new,” said one of the people. Happiest Minds is in a similar business as Mindtree and plans to offer IT services, R&D services, product engineering services, remote infrastructure management, testing and consulting.

The firm will focus on some of the emerging technologies such as cloud, social CRM, unified communications, mobility, business intelligence and analytics, Mr Soota had said at its launch. He did not answer calls made to him. In response to ET’s mail requesting a confirmation, his media agency, Gutenberg Communications , said: “We will not be able to confirm any of these developments and if you go ahead with the story it will be purely speculative.”

Walden and IDG Ventures declined to comment. However, two people independently confirmed that 4-5 firms, including IDG, Walden and Sequoia, were in discussions with Mr Soota and Happiest Minds could raise up to $45 million in funding. Mr Soota could divest around 15%- 20% to financial investors. V G Siddhartha, Cafe Coffee Day founder and an early investor in MindTree through Global Technology Ventures, could also invest because of his long-standing relationship with Mr Soota although it was not certain, they said.

“Walden has made handsome returns on its initial investment of Rs 24 crore in Mindtree,” said a person close to Mindtree. “Mr Soota may be 67 years old but he is a person of high intellect and energy. The bigger question is the level of maturity of the IT industry, which is very different today from what it was when MindTree started,” he said. Mr Soota is in process of the getting together a team, including a CEO for the venture and people to head the six service lines Happiest Minds plans to offer.

Several old associates of Mr Soota have got in touch on their own or have been contacted by Mr Soota to be part of the new venture, at least three people said. Many of them are former or current MindTree employees. Former MD of Kyocera Wireless and Parthasarathy NS are among the CEO candidate being explored by Mr Soota for his venture. Another Mindtree executive, Kalyan Banerjee, may also join Mr Soota. Happiest Minds expects to start delivering services in five months, and has set a target of growing to $100 million in five years.

What is the difference between a theme and a template?

Some people may confuse a theme with a template, and in many cases they are the same thing. However, inWordPress, there is a specific distinction between the two that users should understand. Though you do not necessarily need to understand the difference, when you start working on your theme files it will help to know.

Template Files

The template files in WordPress are used to display the content of your site. There are many template filesused for the different areas in your web site. By manipulating these template files you can create a custom look for your site. The template files recognized by WordPress are:

• style.css - (Required) The main stylesheet. This must be included with your Theme, and it must contain the information header for your Theme.
• index.php - (Required) The main template. If your Theme provides its own templates, index.phpmust be present.
• comments.php - The comments template. If not present, comments.php from the “default” Theme is used.
• comments-popup.php - The popup comments template. If not present, comments-popup.phpfrom the “default” Theme is used.
• home.php - The home page template.
• single.php - The single post template. Used when a single post is queried. For this and all other query templates, index.php is used if the query template is not present.
• page.php - The page template. Used when an individual Page is queried.
• category.php - The category template. Used when a category is queried.
• author.php - The author template. Used when an author is queried.
• date.php - The date/time template. Used when a date or time is queried. Year, month, day, hour, minute, second.
• archive.php - The archive template. Used when a category, author, or date is queried. Note that this template will be overridden by category.php, author.php, and date.php for their respective query types.
• search.php - The search results template. Used when a search is performed.
• 404.php - The 404 Not Found template. Used when WordPress cannot find a post or page that matches the query. This template could be modified to include a table of contents or list of posts for your site.

The theme for your WordPress site is the collection of template files, images and style sheets that create the entire site. At the very minimum, a theme file will include the template files index.php and style.css. If the theme you are using is missing any template files,WordPress will use the built in files using theTemplate Hierarchy. It is this hierarchy that makes developing themes for wordpress quick and easy as you do not need to create or modify every template file.

Once you know and understand how the template files and the theme work you can begin to modify an existing theme or build a new theme. In the next few weeks and months I will share with your some fun tricks to making your WordPress web site unlike any other.