Despite single-market push, it’s English content more Europeans will pay for


One of the European Commission’s biggest ongoing digital initiatives is a multi-pronged approach to creating a “single market for digital content“.

That plan would, for example, harmonise the currently fractured entertainment licensing regimes to ensure online services can offer music, TV and more across national borders.

But do Europeans really want to get digital content from other member states? Research conducted for the EC and released this week is instructive for services thinking of benefitting from the single market, showing:

  • Nineteen percent of Europeans are interested in receiving content from another EU country.
  • That is only two percent more than the 17 percent of consumers who already do so, primarily by TV.
  • Only three percent of citizens polled by TNS Opinion & Social said they were interested in receiving VOD from across European borders.

These figures do not suggest massive pent-up cross-border demand for online content services that…

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