“If I do a search for what we do online we’re nowhere to be found” barked my client down the phone. This was obviously a big deal to him as well it should be!
After all this was the low hanging fruit – the potential customers out there who have already decided that they want what you are offering and are searching online to find it.
“We didn’t do your website for you, it hasn’t been optimised properly which is part of the problem and if you make a few simple changes it will make a big difference” I explained.
“Ok, ok, I must get onto the website crew” he eventually calmed down, “Is there anything we can do for now?” he asked.
I suggested a Google Adwords campaign to ensure he had a web presence (in adverts) where key…
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