Mechanical Turk

If blogging led to early-onset writer delusion in a portion of the population that never suffered from it before, Pinterest is the domain of the visually literate. It says kudos to all those who asked ‘How do you read such thick books with no pictures?’ Users board images into cute piles of colour, metaphorical structures (bridges, tunnels, and doors), hairstyles, nails, typography, illustrations, and package design… It is possible to pin videos as well, yet most of the pins are images.

Although the gender and age profile differs from country to country, Pinterest is the first major social media tool where women are the majority. Earlier this year, 83% of the US users were women, with the typical age range between 35-44. In Great Britain, 56% of the users were male and their age profile was more youthful, on average 10 years younger than in the US. Since there are more…

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