Toyota Logo History


1990–1992 Toyota Camry (Japan)

1990–1992 Toyota Camry (Japan) (Photo credit: Wikipedia)

Toyota Prius hybrid and G-Wiz

Toyota Prius hybrid and G-Wiz (Photo credit: Kaustav Bhattacharya)

Utrecht: Toyota iQ

Utrecht: Toyota iQ (Photo credit: harry_nl)

 

 Image I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

I finally found the official explaination from Toyota, thanks to JoAnn Paules

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.  These ovals combine to symbolize the letter “T” for Toyota.  The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future.

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