Jaggi

As we kick off the New Year, leaders, entrepreneurs and business owners are looking for new and innovative ways to grow their brands. Who better to turn to than one of the most innovative leaders of our time—Apple CEO Steve Jobs?  Through first-person interviews with Apple employees, experts, and analysts, as well as Steve Jobs’ own words over the past thirty years, I discovered that there are 7 principles largely responsible for Jobs’ breakthrough success.  These are described in my new book, The Innovation Secrets of Steve Jobs, and they are principles that I will discuss in blog posts over the coming weeks.  Briefly, here are the principles that anyone can use to “think differently” about their service, product or brand.

Principle One: Do what you love. Steve Jobs once told a group of employees, “People with passion can change the world for the better.”  Jobs has…

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