The 10,000 Hour Rule


You’ve heard about the 10,000 hour rule (it was made famous by Malcolm Gladwell in Outliers). K. Anders Ericsson discovered that elite music performers—more specifically classical violinists—all had one thing in common and it was at least 10,000 hours of practice before becoming a professional.

Again, online it’s no different. If you want one project to succeed, you must put in enough hours. And how do you expect to put in enough hours if you have 4 different projects? The short answer is, you can’t.

For example, when I first got started online, I tried building several different blogs—a fashion blog, a fitness blog, a celebrity blog, and a dating blog. For the first 4 months, I floundered. Nothing was working.

Then, it hit me! In March 2006, I decided to focus on the celebrity blog. Shortly thereafter, my site grew exponentially, and within a year, I was generating several million pageviews each month.

Why did focus work? Well, when I was attempting to build several blogs, I spent the bulk of my time writing content, which meant I wasn’t marketing my content. Once I spent less time writing content and more time marketing my content, it paid dividends.

Let’s say you think you’re able to spend enough time writing and marketing your content. Should you still focus on several different projects at once? The answer is still no. Unless your site is self-sustaining—does not require daily effort from you—you should push yourself to work on just one site.

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