Archive for June 29th, 2010

Top 10 companies to work for in India

Top 10 companies to work for in India

Posted -195970 minutes ago by Pritika Ghura
The 2010 edition of ‘India’s Best Companies To Work For’ by The Economic Times has ranked the top 10 companies in India on the basis of management, facilities, infrastructure, growth prospects, etc. After interviewing CEOs, HR heads and employees to gauge what it takes to be the best company to work for, this study reports on how companies have nurtured their human capital in the face of the downturn, while taking some bold initiatives to maintain growth.

Check out the 10 best companies to work for -:

1) Google India: Located in Bangalore and founded in 1998, Google India’s main work is in Online Search, Online Advertising & Online Applications. You cannot pinpoint at one thing that makes Google one of the best places to work for. It is a combination of values and operating principles to make the work more enjoyable and encourage innovations. Commitment towards finding talented people is not solely based on ranks and percentage, but on the inclusion of those who have a sense of mission and derive massive satisfaction from their work.

2) Make MyTrip: Located in Gurgaon and founded in 2000, this company’s main work target is booking airline tickets, hotels, bus and rail ticket and holiday packages. The immense sense of empowerment at MakeMyTrip is drawing in top talent by the droves. For one, Amit Somani, the company’s Chief Products Officer, has no hang-ups about leaving Google to join MakeMyTrip.

3) Intel Technology India: Located in Bangalore this IT giant was founded in 1988, this firm has also tried to ingrain a culture of being open and direct. It is very serious about having an open-door policy and reaching out to seniors is the norm. Coupled with periodic feedback mechanisms, this keeps every Intellite on the ball.

4) Marriot Hotels: Located in Mumbai, one of the best names in hospitality ranks 4th in the best place to work for in India because the company’s employee policy rests on three main legs: an open-door policy, empowerment and fairness.

5) NetApp India: Set foot into NetApp India’s headquarters in Bangalore and chances are ping-pong balls would be zooming past your head, this is a place definitely not for those who consider their work-life as part of a calibrated approach. Also you will never find people rarely complaining about pay and not getting a fair share of profits.

6) American Express: Founded in 2006 in Gurgaon and specializing in financial services, Amex has been working to building a Gen Next workplace as its ‘ecosystem for the future’, which is young, vibrant and diverse in the true sense.

7) NTPC: Located in Delhi with an employee strength of 24,708, the Rs 49,478.86-crore power major employs about 25,000 die-hard loyalists, who take pride in the 35-year-old brand and its empowerment attributes. It is one of the best public enterprises to work for.

8) PayPal India: Located in Chennai and specializing in e commerce, PayPal, which is a part of eBay, believes in empowering technologists, especially women. There is a dedicated group named ‘eBay Women in Technology.’

9) Ajuba Solutions: Located in Chennai and specializing in Healthcare Revenue Cycle Management, this BPO believes in ‘inspired people, inspired results’. Named after the hindi word of miracle, the company tries to live by its credo of “working wonders for our clients and employees.

10) SAS Institute: Located in Mumbai, this company offers a stress free environment and is flexible enough to give employees option to work from home.


How to measure the web traffic

Step 1
If you are the owner of the website, you should install visitor tracking code on your website, such as Google Analytics which is free (see link in Resources at the bottom). It will track how many hits, pages views and unique visitors your website receives daily, weekly and monthly. If you have an e-commerce website, it can also track the conversions and sales amounts. Many other handy charts, graphs and tools are also included. This information is private and only available to you, the account owner. It is best to install the tracking code as soon as possible to start building history. If you are using Google Adwords (you pay to advertise your website) or Google Adsense (you place advertising on your website for profit) then you may already have access to Google Analytics.

Step 2
If you are the owner of the website, another popular website analyzer tool is WebTrends (see link in Resources at the bottom). It goes beyond basic analytics and measures all aspects of the online experience and helps you find ways to improve usability and optimize conversions for page views, paths and scenarios. However, it is not free and instead comes with a hefty price tag.

Step 3
If you are the owner of the website and you would like to share the traffic stats with the public then you can install tracking code on your website, such as StatCounter which is free (see link in Resources at the bottom). It allows you to set the traffic stats to public or private, and it gives you the option to show or hide the hit counter on your website. Finally, your website will be assigned an ID number and a public link that can be given out to certain people which allows them to view your website traffic stats without having to login. Or, you can display the stats right on your webpage for everyone to see. This is useful if you want to prove how well your website is doing, in the case of selling advertising on the website or selling off the entire website. Again, it is important to install tracking code promptly to begin building historical data.

Step 4
There are many cases where you may not be the website owner but want to find out how well another website performs. However, since you do not own the site then you will not be able to see the full-blown traffic stats displayed by Google Analytics. And if you do not know the website owner then you will not know what the public link to their Stat Counter is either. Now it is time to do some investigation.

Step 5
You may be curious about how much traffic any website generates, or you want to find out how well your competitor’s website is performing. The first place to go is TrafficEstimate which is free (see link in Resources at the bottom). Search for a website address to see the estimated number of visitors to the site in the last 30 days, along with a simple graph. For example, Markus Frind, currently the biggest individual Google Adsense publisher, makes over $10,000 a day from his free dating website, Plenty of Fish. If you type in into the Traffic Estimate tool then you can see the website gets over 4.7 million hits per month. Keep in mind that the estimator tool is just that, an estimate. You may need to divide the number by three, or multiply the number by three to estimate the true traffic. At least you can get a ballpark figure.

Step 6
Now for the fun stuff. Alexa is the top web information authority which is free (see link in Resources at the bottom). Search for a website address and see how a website ranks compared to all other websites in the world. For example, search for or and click site info/overview then traffic details. You will see their current traffic rank is #1 and #2 in the world, and each consumes an estimated 30% of global traffic. You can search for any website address that you are interested in finding its traffic rank. Alexa also provides other neat graphs and handy info. Although it does not show you the exact number of visitors, you can get a general idea of the website’s performance. By comparing the traffic rank of your website to your competitor’s website, you can estimate who gets more traffic. For example, ranks higher than

Step 7
Finally, if you want to see a wide variety of stats for any website then you can visit dnScoop for free (see link in Resources at the bottom). Search for any website address and you will see the website’s age, page rank, inbound links (referring sites), Alexa traffic rank, and even the estimated monetary value of the website if it were for sale.

Read more: How to Find Out Any Website’s Traffic, Visitors and Hits |

SEO terms.

Most frequently asked questions
What makes Text Link Ads unique?
Text Link Ads are unique because they are static html links that can drive targeted traffic and help your link popularity which is a top factor in organic search engine rankings.
How are Text Link Ads priced?
Text Link Ads are priced at a flat rate per month per link. You prepay for a 30 day run of your ad, and your account will be set on recurring billing either via PayPal or credit card. Your ad will never be turned off if it gets too many impressions or clicks. Our pricing algorithm factors in a website’s: traffic, theme, ad position, and link popularity when setting the flat ad rate per month.
I just placed an order, when will my ad go live?
Most links are placed within 48 hours of the order being received. New ads require our publisher to review and accept the ad. The 30 day billing period will not begin until your ad is actually live.
What is Alexa?
A website’s “Alexa” ranking is a general indicator of the amount of traffic a website receives. The lower the number the more traffic that site receives, ie is #1, is #8. More information on Alexa here.
How do I review my active running ads?
You can review your current running ads here

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